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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry show in Las Vegas luxury jets are tempting buyers with their sleek shapes, plush cabins - and significantly, their use of alternative fuels.
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[Fuel manufacturers](https://www.bloomberg.com/profile/company/MNELF:US) and [jetmakers](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) are keen to [showcase unique](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) kinds of aviation fuel considered less harmful to the environment, from utilized cooking oil to the distinctly less glamorous meat waste.
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Business jet operators, like airlines, have bowed to environmental pressure on aviation and devoted to cutting in half carbon emissions by 2050 compared with 2005.
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Their hope is that embracing renewable fuel to curb emissions might make company jets more attractive to [ecologically conscious](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) purchasers - specifically corporations dealing with questions over sustainability from investors or [green project](https://www.zoominfo.com/c/mission-newenergy/346542889) groups.
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The schedule of less polluting private jets might also spare the abundant and well-known the [unfavorable publicity](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) [experienced](https://stocktwits.com/symbol/MNEL) by Britain's Prince Harry and his partner Meghan over a current private jet trip to southern France.
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Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from [inedible beef](https://www.crunchbase.com/organization/mission-newenergy) tallow.
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The most recent waste-based fuels include "fats, grease and oils that are by-products of the food market," stated Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 airplane on display screen are anticipated to be powered by 150,000 gallons of other renewable fuel blends expected to be pumped at the show.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of overall [annual carbon](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) [emissions](https://forest500.org/rankings/companies/mission-newenergy-limited) globally, but can discharge, usually, approximately 20 times more carbon emissions per guest mile than jetliners, according to the London-based private charter firm Victor.
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Prince Harry has safeguarded his periodic use of private jets to ensure his [household's](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) safety, and has stated that on the [uncommon events](https://www.bloomberg.com/profile/company/MNELF:US) he does not fly commercially he his emissions.
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But planemakers say occurrences such as the furore over his itinerary have added fresh obstacles for an [industry](https://www.pinterest.com.au/missionnewenergy/) currently aiming to validate its contribution to cutting corporate expenses.
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"Incidents of flight shaming involving the usage of private jets are regrettable when you think about that our industry has actually delivered fuel effectiveness enhancements of 40% over the previous 40 years," said [Bombardier Aviation](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) President David Coleal.
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Bombardier believes increased sustainable fuel usage will assist the industry make inroads with corporations and [rich purchasers](https://www.bloomberg.com/profile/company/MNELF:US). According to industry data, billionaires just have a 19% business jet ownership rate.
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But even an image makeover - with jets sporting stickers like "this airplane flies on sustainable fuels" and organisers including alternative fuel pumps for checking out airplanes - is not likely to satisfy all critics at the Oct 22-24 high-end jet event.
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Environmentalists and some experts stay doubtful that biojetfuels, normally mixed 50-50 with kerosene, will make a significant effect on public understandings about luxury travel.
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"No quantity of [Jatropha](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) or Brazil-nut fuel can make service jets look eco-friendly," said aviation [analyst Richard](https://pitchbook.com/profiles/company/51278-86) Aboulafia.
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Demand from organization jet operators for sustainable fuels now far surpasses supply and their interest might drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://stocktwits.com/symbol/MNEL) at its California plant, could expand production as much as 150 million gallons by 2022.
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Corporate charter companies and experts are likewise seeing more interest from clients who want to buy carbon credits to offset emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a [business jet](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) usage research study his business just recently finished for a Fortune 500 business.
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"At the end of the day, I believe that price, cost per hour, range, speed and performance, that's still the (sales) motorist. But I believe people are ending up being more knowledgeable about the sustainability of operations and how it affects the planet." ([Reporting](https://pitchbook.com/profiles/company/51278-86) By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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